Good design should be functional as well as beautiful. Great design can affect us profoundly while going completely undetected.

Jeff Holter is an art director who lives to design, illustrate, fabricate and create from his home studio in Clarkston, MI. No project is too big or too small, and no medium is off limits. The majority of his work is created in front of his Mac these days but can be found with a pencil, paintbrush or welder in his hands when he’s offline. He can recognize hundreds of celebrity voices in 5 words or less and his worst habits are naming fonts out loud and pointing out bad typography. He enjoys seeing other countries, taking pictures just for fun, and the only things he can’t live without are his family and his motorcycle.

If I had only 10 minutes left to live, I would spend it trying to design a device to prolong it.

Holter is a creative hybrid crossover resulting from an obsessive desire to create, an extreme case of curiousity and severe A.D.D. A couple decades as an art director in print-based marketing, as much time in web development, several years doing UI design for mobile devices, CADD and industrial design experience, and a background in fine art has all gone into the making of a designer that’s uniquely qualified for nearly anything!